Siby Kuriakose

I looked for an answer and couldn't find one and therefore decided to write this here. If you need guidance on how to link your site in Google Search Console with your property in Google Anlaytics, go here  https://support.google.com/analytics/answer/1308621?hl=en Although they say that data is available only for a 90 day period i see data going back for a much longer duration than that in GA. Anyone knows why Google is reluctant to make this public? Coming back to the objective of this post, did you link the wrong site to your Google Analytics property and has it been like that for a while? Are you worried what will happen to the data if you delete the linking and create a new one? Well the answer is that the new site data is available in GSC after about 24-48 hours. And here is the best part, the data is accurate for the preceding period (before the new link was established) as well! Yeah, so go ahead and delete with abandon!

Amazon, Google and Microsoft selling to you, in the same email!!

The email as a form of communication is more than 35 years old now and the way it is used to inform has evolved over the last few years or has it? Have you received notifications from government agencies, HR departments, utility companies et al that clearly do not want to carry on a conversation. While most marketing organizations around the world are trying to "engage" the end consumer through all the social media channels, here is one place where we are categorically stating , do not! WE WILL NOT RESPOND! But sometimes that's not easy to convey, why suddenly would email not work?! We know that's how most business communicate these days. So to ensure that the message is got across in a more obvious way we have creative folks conjuring email addresses that will discourage even the bravehearts from giving it a shot, do_not_reply@invalidemail.com

Google Knowledge Graph blooper! You've just heard of a new show and want to read what everyone is saying about it. What do you do? You head to Google and search for it.  Way back in 2012 Google decided to supplement its regular results with the knowledge graph. The purpose was that " It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves." Ok got it! Give you as much information as possible without you ever leaving the Google page. Sounds fantastic! While most of the time the knowledge panels that appear on the right seem to collate accurate information about a topic, sometimes you do see major goof ups like the one seen in the above screenshot. Admittedly, "search party" is the kind of search (the irony!) phrase that would re...

"Dear Siby" that's how most emails i receive start. Those two words makes it seem like somebody is talking to me directly . No, i don't feel all warm inside (ok..may be a little) because Amazon knows my name and wants my opinion about their services, but that's what that little tiny bit of personalization is supposed to do. But when a simple mistake like the one you see in the screen grab happens, it does affect you. Yep, you're just a name in a database that we send millions of emails to. We didn't even care enough to check if we got your name right. Serves you right for being such a Prime pansy!