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Notification emails - Do not reply!

The email as a form of communication is more than 35 years old now and the way it is used to inform has evolved over the last few years or has it? Have you received notifications from government agencies, HR departments, utility companies et al that clearly do not want to carry on a conversation. While most marketing organizations around the world are trying to "engage" the end consumer through all the social media channels, here is one place where we are categorically stating , do not! WE WILL NOT RESPOND! But sometimes that's not easy to convey, why suddenly would email not work?! We know that's how most business communicate these days. So to ensure that the message is got across in a more obvious way we have creative folks conjuring email addresses that will discourage even the bravehearts from giving it a shot, do_not_reply@invalidemail.com
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