Posts

Google's Knowledge Graph isn't always right

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Google Knowledge Graph blooper! You've just heard of a new show and want to read what everyone is saying about it. What do you do? You head to Google and search for it.  Way back in 2012 Google decided to supplement its regular results with the knowledge graph. The purpose was that " It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves." Ok got it! Give you as much information as possible without you ever leaving the Google page. Sounds fantastic! While most of the time the knowledge panels that appear on the right seem to collate accurate information about a topic, sometimes you do see major goof ups like the one seen in the above screenshot. Admittedly, "search party" is the kind of search (the irony!) phrase that would re

Email Marketing - Big companies (Amazon) don't get it right either

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"Dear Siby" that's how most emails i receive start. Those two words makes it seem like somebody is talking to me directly . No, i don't feel all warm inside (ok..may be a little) because Amazon knows my name and wants my opinion about their services, but that's what that little tiny bit of personalization is supposed to do. But when a simple mistake like the one you see in the screen grab happens, it does affect you. Yep, you're just a name in a database that we send millions of emails to. We didn't even care enough to check if we got your name right. Serves you right for being such a Prime pansy!